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WOW Foundations

WOW Foundations

The WOW model for integration helps migrant women land a job with a 75% hit-rate. The project includes starting up in three new cities to create a model for scaling WOW nationally.

RegionSweden
SubjectEmpowerment & Integration
Since2022

SCALING SUCCESSFUL INTEGRATION

WOW was founded in Halmstad in 2013, to create a meeting point for women who otherwise never would have met. WOW's operation is built on two pillars: MeetUP and OneGoal.

MeetUP includes social activities in a larger group with 50/50 migrant women/established Swedes. Monthly lunches follow a set agenda with topics ranging from democracy to personal finances and domestic violence. The purpose is pro-active integration.

OneGoal is the process where an established Swede helps a migrant woman land a job with 1:1 coaching. Every step is detailed in a manual available online. The process takes less than 30 hours of volunteering and leads to 75% of women landing a job (internships does not count).

As of spring of 2022 WOW is operating in Karlstad, Stockholm and Helsingborg. Learnings will be presented as the project ends in May 2023.

Learn more: https://www.wowfoundations.org/

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